20+ years building, running and measuring digital campaigns for businesses from local to international. Speaker, mentor and lecturer.
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I'm an SEO and digital marketing specialist who has spent two decades helping businesses get found online. I've led SEO teams, run integrated campaigns and managed marketing operations, at home in the analytics, the strategy and the team room alike.
Colleagues describe me as approachable, a mentor and a leader who speaks up for the team. I like spotting trends early and turning them into repeatable systems, like an internal SEO system that streamlined processes and lifted efficiency across a company.
I share practical ideas on how businesses can adopt AI, from keynote stages at international yachting events to classrooms and industry sessions.
Speaking on behalf of Yachting Pages, alongside industry voices on decarbonisation, AI in marketing and crew transition.
Speaking & training
At Yachting Pages Media Group, I help position the brand's listings and articles as the trusted sources AI assistants cite: generative engine optimisation in practice.
Ranking higher in search to grow organic traffic, plus optimisation for visibility in AI-driven search.
Web, SEO/SEM, email, social, content and display advertising planned as one joined-up strategy.
Social strategy that builds awareness, drives traffic and generates leads.
Engaging text, photo, video and news content, created and published on a steady rhythm.
Campaigns and training, including hands-on mastery classes for practitioners.
Every campaign measured and reported, so decisions rest on data, not guesswork.
Full experience & certifications →
Leading digital marketing across the group's channels with SEO, GEO, social, email and growth tactics.
Led the SEO team, mentoring analysts and specialists and introducing current strategies that kept clients competitive.
Teaching digital marketing to the next generation of professionals.
Trade shows, stages, awards and marinas. Open the full gallery →






He took the initiative to implement an internal SEO system, which became a true game changer for our operations.
Colleague · LinkedIn recommendation
An inspiring leader who was always approachable and willing to mentor and guide us.
Former team member · EME
Looking for an SEO lead, a marketing leader, a conference speaker or a guest lecturer? Let's connect.
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